Human performance · from the body to the business
Portrait of Dr. Dusten Nelson
Serial entrepreneur — Founder & CEO — Chicago

Building the business of human performance.

I'm Dr. Dusten Nelson, a serial entrepreneur who invents, builds and sells across health, wellness and business communication: software, supplements, programs, places and the brands around them. For more than 25 years I've built them behind the scenes and represented them on camera.

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At a glance
The record, in numbers
Experience
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Across health, brands and business
Current portfolio
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Vibrantec · Klearcomm · RB Health Labs · Weldon
Launching
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Premium wellness · boutique strength
Builds
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Products, programs and places
Education
1 doctorate2 master's1 bachelor's
+ professional certifications, including
Clients from
NFLNBANHLNCAAOlympicsWBFFIFBBWWE
Expert contributor
NBCWGNYahoo!National Institutes of HealthFord Motor CompanyOptimum NutritionThe Vitamin Shoppe
01 — What I've built

An inventor's range, not a single lane.

Software, physical products, education, places and connected tech. Filter by what it is.

02 — Vision

One engine for how people change and how they communicate.

Every company I build shares the same science, technology and brand discipline. The vision is to connect them, so each one makes the others stronger, then scale what's proven.

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The long game: a portfolio that helps people perform at their best, in their bodies and in their work.
03 — Full command

Most people do one side. I do both.

Building something and leading it in public take different skills. Flip between them.

04 — The thread

How people change, and how people communicate.

It looks like two industries. It's one question: what makes a person decide, act and keep going. That's why the same science runs through a supplement line and a sales platform.

Domain one
Health & wellness
Training, mobility and recoveryNutrition and supplementsEastern and functional medicineWellness facilities and memberships
The common engine
Behavioral science + brand
How people decide, build habits and respond to messages. It runs under every company.
Domain two
Business communication
Sales conversations and outreachHiring and team dynamicsEmployee benefitsClient and member follow-up
Where they meet
Communication AI that staffs a wellness center and follows up with its members
A wellness app that powers member nutrition targets and daily habits
An AI coaching assistant built on real training programs
Supplements stocked where members train and recover
05 — Skills, with receipts

What building companies teaches you.

A serial entrepreneur has to own every seat at the table. Pick a skill to see where it shows up.

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06 — Companies today

Where it all runs now.

VIBRANTEC Founder & CEO Hub-and-spoke consulting and engineering that finds the leak and builds the fix. vibrantecai.com → Klearcomm Founder Real-time communication coaching built on behavioral science. klearcomm.ai →
WeldonPortfolio companyA wellness app for nutrition targets, daily habits and mindfulness.Details soon
In launchPremium wellness conceptPersonalized, membership-led wellness: training, recovery, bodywork and integrative care delivered as one plan by one team. Partner, strategy, brand & growth.Details soon
In launchBoutique strength studioA technology-enabled strength training studio built as the first location of a multi-site platform. Brand & strategy partner.Details soon
RB HEALTH LABS Founder Knowledge-first supplements: the why explained, the what made right. Launching soon
07 — Experience

The full record.

Roles in reverse order. Open any one for scope.

08 — Education & credentials
Doctor of Acupuncture and Chinese MedicineDoctorate · DACM
Master's, Chinese MedicineMaster's · Acupuncture & herbal medicine
Master's, Communications & AdvertisingMaster's · Graduate degree
Bachelor's, Business Administration & MarketingBachelor's · Undergraduate degree
Practice credentials
AcupuncturistHerbalistKinesiologistNutritionistStrength coachFascial therapist
09 — The story so far

Every chapter built the next.

Step through the story. Each chapter added a skill set the next one needed, and every company today draws on all of them.

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10 — Contact

Investors, partners, clients and media: let's talk.

I review every inquiry personally and reply within two business days. Coaching inquiries welcome too.

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